Buyer wants in today's market

Buyer Priorities Have Changed After 20 Years of Listings. Here’s What They Want Now.

Zillow analyzed 20 years of listings and found buyers value livability, lower costs, and practical layouts more than size or formality.

Home Selling Tips

Best Home Improvements for Resale Value in 2026

Simple home improvements with proven ROI can boost your sale price in Chicago. See where to invest your prep dollars for the biggest returns.

True Cost of Owning a Home in 2026: What Buyers Need to Know

Preparing to buy in 2026 means budgeting beyond the mortgage. Here’s what buyers need to know about down payments, insurance, taxes, and true ownership costs.

Mortgage Rates

Why 40% of Homeowners Are Mortgage-Free (and What It Means for You)

With 40.3% of U.S. homeowners now mortgage-free, this guide helps you understand your equity, compare local trends, and explore smart ways to use your home’s value.

Thinking About a Move in 2026? Ask Yourself These Questions First

Before you decide to move in 2026, pause and ask these seven questions to clarify timing, priorities, and next steps.

luxury condos

Who Is the Expert on Luxury Condos in Chicago?

Joe Freeman can guide you through your next luxury purchase or home sale.

first-time homebuyers

Who Is the Best Real Estate Agent for First-Time Homebuyers in Chicago?

Joe Freeman is the best agent for first-time homebuyers as he was once that first-time buyer himself and knows the ins-and-outs of what to expect.

Home Owner

Your home didn't sell and the listing expired... What to do next?

Pricing, Preparation, Potential

Real Estate

New Luxury Condos Coming to Lincoln Park Fall 2026

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Midterm scorecard: Can Mayor Brandon Johnson win back the real estate community?

Joe Freeman weighs in on the recent developments in Chicago's real estate market. Just over halfway through his term, Johnson is facing broad pushback in polling but some of his policies are easing the pain among real estate players.

Crafting Unique Journeys

Step into a world where your real estate journey is as unique as you are. With a focus on tailored strategies and a hands-on approach, Joe delivers a customized experience that turns your vision of luxury living into a reality.